Companies are beginning to integrate Bluetooth beacons into their marketing plans. However, marketers struggle with getting the end user to engage with or download the beacon enabled app. Although a few large companies are seeing early success with beacon technology there are still missteps and common misconceptions.
Sound familiar? It’s time to begin chatting with fellow marketers and business owners who have started using beacons successfully. Join our “Beacons in the Real World” TweetChat, #iBeaconChat, with Anthony Garone (Director of Technology at meltmedia) and BKON Connect as we discuss how to market beacons in the real world.
What?
To prepare yourself for the chat, review the questions here:
- Have you experienced positive interactions with beacons in the real world?
- Have you experienced negative interactions with beacons in the real world?
- What are the ethical implications around privacy/micro-location?
- How long will it be until marketers and technologists can rely on beacons as a dependable tool for real-world engagement?
- Will Apple’s recent embrace of NFC have a profound impact on beacon adoption?
When?
On Tuesday, September 16th at 10AM PDT / 1PM EDT
Where?
Join us on Tuesday at http://twubs.com/ibeaconchat for the live chat! To join please use the hashtag: #iBeaconChat
